Why Your Social Media is More Than a Weekend TikTok

It’s no secret that running a food and drink business is a full-time hustle. Between managing quality, service, and the bottom line, the idea of having to also master social media can seem overwhelming. That’s why I’ve seen so many businesses try to squeeze their digital presence into the spare time of a 16-year-old team member, creating TikToks on the weekends. But here’s the hard truth: sporadic, off-the-cuff content is not a strategy.

When social media is treated as an afterthought, it shows. The rapid pace of online trends, the importance of authentic engagement, and the sheer volume of competition demand a deliberate, well-planned approach.

Relying on a teenager’s weekend burst of creativity might generate a few viral moments, but it won’t build a consistent brand or drive sustained growth. It’s like serving a delicious signature dish just once a week - great in theory, but hardly enough to satisfy your customers’ appetite for connection.

I believe that every business deserves a strategic, dedicated effort when it comes to their online presence. That’s why I make it a priority to carve out the time to help businesses like yours grow.

I’m not just offering a few quirky videos; I’m investing my time to ensure your brand has the right mix of personality, consistency, and engagement that can transform casual browsers into loyal customers.

The reality is, a thriving social media strategy requires planning, creativity, and ongoing commitment. It means understanding your audience, telling your story with passion, and adapting to the ever-changing digital landscape.

So, instead of settling for a makeshift solution that might get a few likes, consider a more comprehensive approach. Your brand deserves that extra time and care - a commitment that will ultimately pay off in growth, engagement, and success.

It’s time to rethink how you manage your digital identity. Let’s not leave the future of your business in the hands of weekend teen warriors.

Let’s put in the time and energy required to truly thrive.

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With over 30 years business experience and on-point social skills, Alison from Thrive & Seek Co has helped hundreds of businesses thrive & grow across the Southwest of the UK.

For more info get in touch thriveseekco@gmail.com.  She is also business manager to to Emily Coxhead of The Happy Newspaper, and co-founder of Wavi Coffee, a growing business in the food, drinks and hospitality sector in the Southwest of the UK.

To book a coaching session with Alison, click here.