If you’ve ever planned social media content, you’ve probably come across lists of “key dates” – Gin Day, Doughnut Day, International Coffee Day, and so on. While these can seem like golden opportunities to stay relevant and engaged, building a marketing strategy around them is one of the biggest mistakes brands make. Here’s why.   1. You Get Lost in the Noise   On days like World Gin Day, thousands of brands - big and small, are posting the same thing, using the same hashtags