There’s no shortage of new social media agencies popping up, often run by fresh-faced 20-somethings who’ve grown up with Instagram, TikTok, and Twitter at their fingertips.
They’ve got business degrees and the tick-box, they know the latest trends, and they can create a Reel in minutes. But here’s the problem: knowing how to post on social media is not the same as knowing how to market a business.
Many of these agencies and social media managers understand the platforms but don’t understand business. And that’s where things start to fall apart.
The Missing Piece: Real Business Experience
Marketing isn’t just about posting consistently or jumping on trends. It’s about understanding:
✔ How a business actually runs – cash flow, margins, seasonality, customer retention.
✔ What makes marketing work – strategy, positioning, messaging, branding.
✔ How social media fits into the bigger picture – aligning content with sales, PR, and customer journey.
This is where experience makes all the difference. A seasoned marketer has seen trends come and go, understands what makes customers buy, and knows how to balance creativity with business reality. A fresh-out-of-uni social media manager?
They might know how to make an aesthetic feed, but that doesn’t mean they understand how to drive revenue.
Why Paying More for Experience is Worth It
You get strategy, as well as hands-on great content. A proper marketing edpert doesn’t just create pretty imagery and post—they craft - and more importantly deliver - content AND a plan that drives growth.
You avoid costly mistakes. Inexperienced agencies experiment on your business, wasting time and money.
You gain someone who understands real-world business challenges. Experience brings insight that textbooks and trend-hopping never will.
Final Thoughts
Sure, you can hire the cheapest agency that promises daily posts and viral trends. But will they help you grow a business, put bums on seats, increase revenue, and build a brand with longevity? Probably not.
When it comes to social media marketing, you’re not just paying for posts—you’re paying for expertise, insight, and real-world valuable experience that drives results.
If you’re ready to work with someone who understands both social media AND business, let’s chat.
With over 30 years business experience and on-point social skills, Alison from Thrive & Seek Co has helped hundreds of businesses thrive & grow across the Southwest of the UK. For more info get in touch thriveseekco@gmail.com. She is also co-founder of Wavi Coffee, a growing business in the food, drinks and hospitality sector in the Southwest of the UK.
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